Ford Focus Fastback

To introduce a new category of car, The Ford Focus Fastback, we created an immersive experience where users could take the opportunity to drive this machine inside two of the best circuits in the world: the Streets of Monaco and the Atlantic Road. The website, developed in partnership with Google Brazil with real time 3D technology (WebGL), maintained the concept of the campaign, starred by Gerard Butler: “You can’t test a machine like this with a quick spin around the block.”

Client

Ford

Awards

41˚ Anuário de Criação

Digital Environment – Merit

Webby Awards
Honoree

FWA

Site of the Day

Mobile of the Day

Awwwards

Site of the Day

Honorable Mention

Nominated for the Awwwards Experimental Innovative Site of the Year Award 2015.

Credits

Campaign: Ford Focus Fastback Drive
Agency: The BlueHive
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Art Directors: Ricardo Andrés, Maurício Tonon, Raphael Taira, Daniel Massih
Copywriters: Rafael Hessel, Caio Lekecinskas, Alex Adati
Executive Production: The Zoo – Google
Programming (Plataform): Slikland
Programming (WebGL Experience): Cricket Brasil
UX: Mayra Sasso, Rhian Molinari, Carolina Veraldi
Original Track: Antfood
Music Editing and Sound Effects: Caco Teixeira/Sonoplastico
Video Producer: Zeppelin Filmes
Stage Direction: Dan Gifford