Adidas Superstar

In the age of Internet, a new kind of superstar arises from a more diffuse and plural context. The new superstar is whoever willing to create something new, to inspire others, to contribute greatly in one or many fields, often giving up fame for freedom. Meanwhile, brands have become central to culture. Adidas – represented visually by the trefoil and the sneakers – acts as creativity itself.




Original music, Sound design